Democratising Legal Research
The Amplir Vision for Accessible Justice
A comprehensive analysis of how AI-powered legal research is transforming access to justice, creating new market opportunities, and democratising legal knowledge across the UK and Ireland.
Investment Whitepaper • Amplir Limited • 2025
Confidential and Proprietary
Executive Summary
Amplir represents a transformational opportunity to democratize legal research through advanced AI technology, addressing a £2.3 billion market while serving the fundamental need for accessible justice.
Market Opportunity
- • £2.3B UK legal technology market
- • 200,000+ legal professionals
- • 15,000+ law firms and chambers
- • Underserved SME legal market
Competitive Advantage
- • 230,000+ UK legal cases database
- • 15 million Legal BERT embeddings across 230,000+ UK legal cases database
- • 90% cost reduction vs incumbents
- • Modern user experience
The Access to Justice Crisis
Legal research remains one of the most significant barriers to accessible justice in the UK. Traditional legal databases are expensive, complex, and designed for large firms, leaving smaller practices and individual practitioners at a severe disadvantage.
Market Failures
Systemic Issues
Economic Barriers
Premium legal databases cost £10,000-£25,000 annually per user, making comprehensive legal research unaffordable for 60% of UK legal practices.
Technology Gap
Legacy systems rely on complex Boolean searches and rigid citation formats, requiring extensive training and limiting research efficiency.
Coverage Gaps
Fragmented databases with premium tiers for tribunal access and historical cases, creating artificial scarcity of legal knowledge.
Access Inequality
Large firms dominate legal research capabilities, creating competitive imbalances that ultimately affect client outcomes and justice delivery.
The Amplir Solution
Amplir leverages cutting-edge AI technology to create the most comprehensive, accessible, and intelligent legal research platform ever built for the UK market. Our approach fundamentally reimagines how legal professionals discover, analyze, and apply case law.
Legal-BERT AI Engine
Our proprietary Legal-BERT model, trained on 15 million embeddings from 230,000+ UK legal cases, understands legal concepts and relationships with 99.9% accuracy, enabling natural language searches.
Comprehensive Coverage
Complete UK legal landscape from Supreme Court to tribunals, including Scotland, Northern Ireland, and Ireland - all in one unified platform.
Democratic Pricing
Professional-grade legal research starting at £49/month - a 90% reduction from traditional providers, making comprehensive research accessible to all practices.
Intelligent Analysis
AI-powered case summarization, precedent analysis, and citation tracking that transforms hours of manual research into minutes of intelligent discovery.
Technology & Innovation
Core Technology Stack
Legal-BERT Language Model
Custom-trained transformer model specifically optimized for legal text understanding, achieving state-of-the-art performance on legal NLP tasks with domain-specific knowledge.
- • 15 million Legal BERT embeddings from 230,000+ legal documents in training corpus
- • 99.9% accuracy on legal concept extraction
- • Multi-jurisdictional legal reasoning capabilities
- • Continuous learning from new case law
Vector Search Infrastructure
High-performance semantic search using advanced vector databases for sub-second query responses across millions of legal documents with enterprise-grade reliability.
- • Sub-200ms average query response time
- • Scalable to 10M+ documents
- • Real-time index updates
- • 99.97% uptime SLA guarantee
Automated Data Pipeline
Intelligent data acquisition and processing system that automatically ingests new cases from 80+ courts and tribunals across the UK and Ireland with quality validation.
- • Daily automated case discovery
- • Multi-source data validation
- • Structured legal metadata extraction
- • Real-time citation network mapping
Market Analysis
Total Addressable Market
UK Legal Technology Market
Target Segments
Market Growth Projection
Competitive Landscape
Annual Pricing Comparison
*Amplir pricing based on Professional tier (£299/month)
| Provider | Pricing | Coverage | Technology |
|---|---|---|---|
| Amplir | £49-299/month | 230k+ cases, all courts | AI-native, semantic search |
| LexisNexis | £15,000+/year | Premium tiers, gaps | Legacy, Boolean search |
| Westlaw | £12,000+/year | Fragmented access | Traditional keyword |
| Justis | £8,000+/year | Limited AI features | Hybrid approach |
Business Model & Revenue
SaaS Subscriptions
Primary revenue from tiered monthly/annual subscriptions
Enterprise Licensing
Custom deployments and white-label solutions
API & Integration
Third-party integrations and data licensing
Revenue Projections
Revenue Growth Trajectory
Democratising Justice
Beyond commercial success, Amplir represents a fundamental shift toward more equitable access to legal knowledge. Our technology democratizes legal research, enabling smaller practices to compete with large firms and ultimately improving justice outcomes for all citizens.
Access Equality
90% cost reduction makes comprehensive legal research accessible to solo practitioners, small firms, and legal aid organizations previously excluded by pricing barriers.
Quality Improvement
AI-powered research enables more thorough case preparation, better legal arguments, and improved outcomes for clients across all practice areas and firm sizes.
Non-Profit Initiative
Amplir for Non-Profits provides at-cost access to legal aid organizations, advice centers, and charities, directly supporting vulnerable populations' access to justice.
Market Efficiency
Reduced research costs and improved efficiency lower legal service costs, making professional legal advice more affordable for individuals and small businesses.
Projected Social Impact
Cost Savings Distribution
Our impact extends beyond cost savings - we're creating a more level playing field where quality legal representation isn't determined by firm size or budget. This democratisation of legal research directly translates to better outcomes for clients and improved access to justice across all sectors.
Investment Opportunity
Amplir represents a unique opportunity to invest in both significant commercial returns and meaningful social impact. We are seeking strategic investors who share our vision of democratising legal research and transforming access to justice.
Funding Requirements
Series A: £3.5M
- • Product development & AI enhancement
- • Sales & marketing expansion
- • Team scaling (15-25 employees)
- • Infrastructure & security
Use of Funds
Investment Highlights
- • Proven technology with 230k+ cases processed
- • Clear path to £45M+ ARR by Year 5
- • Defensible AI moat in legal domain
- • Large, underserved market opportunity
- • Strong unit economics and scalability
- • Experienced team with legal & tech expertise
Strategic Value
- • ESG impact through justice democratisation
- • Platform for legal tech ecosystem expansion
- • International expansion opportunities
- • Adjacent market penetration potential
- • Data network effects and defensibility
- • Multiple exit pathways (IPO, acquisition)
Join Us in Democratising Justice
Partner with Amplir to transform legal research, create significant returns, and build a more equitable justice system for everyone.
This document contains forward-looking statements and is intended for qualified investors only.
© 2025 Amplir Limited. All rights reserved. Confidential and Proprietary.